With web design for e-commerce, there are different considerations to when designing a company’s website. While certainly some aspects are similar, some certainly are not identical and should be considered carefully ahead of time. There are not really tricks as such. More, that there is a methodical, well thought out approach to producing an ecommerce site that suits the client. That is, in fact, the ‘trick’.
What Platform to Use?
With e-commerce sites, there are different ways to include selling products on a website. If already using the WordPress content management platform, then perhaps using a WordPress theme that has full compatibility with WooCommerce is a good idea. This WordPress plugin is a shopping cart and product presentation experience which is heavily customizable and can link to different payment processors too.
Another way to go is a system like Prestashop which offers a shopping cart and website experience separate to anything else. The advantages of using an e-commerce solution is that it already is setup for multiple languages, different currencies and other complexities. If there’s already a website, then it can have a shopping cart added with its own functionality, rather than a separate site developed as did at https://www.tricitywebsolutions.in/. This again shortcuts doing it all from scratch.
What Design Is Preferred?
The options for design and layout partly depend on the e-commerce platform or templates used. There’s a different amount of flexibility based on what is chosen. This sends people down a path of what to use and based on that, the design choices now available to them.
How Salesy Should the Design and Written Copy Be?
When we say salesy, we mean written copy and a design that speaks to the visitor. It’s no good having a design that doesn’t appeal the type of people who would normally buy the products presented on the site. They’ll be turned off by it. Instead, use colors and sales language that will sit well with the intended audience.
Optimize for Conversions
Shopping carts and full-blown e-commerce solutions are well optimized for conversions. However, there’s always more than can be done to improve upon it. The more steps through the cart and the more information needed to complete the sale, the greater number abandoned carts that you’ll see. Simplifying everything is the way to proceed.
Use a Heatmap to Guide Subsequent Redesigns
A heatmap can advise where visitors got stuck in the shopping process. If the shopping cart has multiple stages, are people mostly getting stuck on a certain page? By using a heatmap, it’s possible to see where the sticking points are and look to address them to increase the conversion rate.
Make Sure the Product Images are Good
Ensure the product images are large enough. They should also be expandable to see a bigger version and be able to zoom into them. Some plugins offer zooming into a product image for a close-up view which is helpful when selling clothes, shoes and handcrafts where the design and detail matter to customers. Also, wherever possible, include a product video preview too.